XINZIRAIN is redefining what it means to manufacture custom fashion footwear. As a leading OEM & ODM shoe factory in China, the brand bridges creativity and craftsmanship — helping designers, private labels, and global retailers bring their unique visions to life. From material selection and logo branding to packaging and bulk production, every detail reflects precision, innovation, and style. Guided by the mission “to help clients turn their fashion dreams into commercial reality,” XINZIRAIN delivers not just shoes, but complete fashion solutions for brands worldwide.
Xinzirain’s collaboration with an overseas client turned a factory visit into a 1,500-pair custom sneaker partnership—built on trust, craftsmanship, and teamwork.
Tina Zhang, founder of XINZIRAIN, transformed from a Chengdu shoe trader into a global footwear and handbag “dream maker.” Over 15 years, she built XINZIRAIN into one of China’s leading OEM/ODM factories, specializing in custom shoes, sneakers, men’s footwear, and leather bags. With her “small and beautiful” philosophy, Tina blends craftsmanship, innovation, and sustainability to bring designer visions to life on the global stage.
XINZIRAIN founder Tina Zhang was featured on CCTV’s “Quality China,” recognizing the brand’s excellence in women’s footwear manufacturing and innovation.
XINZIRAIN extends its compassion beyond manufacturing by supporting education in mountain regions. Through a charity event, the team delivered school supplies and shared warmth and hope with local children — turning kindness into lasting impact.
Forget minimalism—this season is all about bold, oversized soles and statement-making details. From metallic finishes to jewel-embellished loafers, discover how platform shoes are reshaping fashion identity worldwide.
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