This case study shows how Xinzirain supported a UK-based footwear brand in building a reliable private label sneaker line. Through structured product development, stable OEM manufacturing, and on-time delivery, the brand achieved consistent quality, predictable monthly reorders, and scalable production. The cooperation highlights Xinzirain’s role as a long-term manufacturing partner for growing sneaker brands.
This is the story of Tina, the woman behind XINZIRAIN — a journey from a tiny workshop to a global fashion service brand. Through resilience, growth and heart, she has helped 3,000+ women worldwide turn fashion dreams into real, successful brands.
At the Fashion Trend Summit, XINZIRAIN — a leading OEM/ODM footwear and handbag manufacturer from China — shared its vision for the future of global fashion manufacturing.Founder Tina emphasized the power of craftsmanship and sustainability in shaping the next generation of fashion brands. From design and material innovation to responsible production, XINZIRAIN continues to help international partners transform creative ideas into commercial success. Guided by its mission “to make fashion dreams come true,” the company stands as a global leader connecting creativity, technology, and culture through every pair of shoes and every handcrafted bag.
Tina Zhang, founder of XINZIRAIN, transformed from a Chengdu shoe trader into a global footwear and handbag “dream maker.” Over 15 years, she built XINZIRAIN into one of China’s leading OEM/ODM factories, specializing in custom shoes, sneakers, men’s footwear, and leather bags. With her “small and beautiful” philosophy, Tina blends craftsmanship, innovation, and sustainability to bring designer visions to life on the global stage.
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