Beijing, China — XINZIRAIN, a leading Chinese OEM/ODM women’s shoe and bag manufacturer, was recently featured on China Central Television (CCTV)’s acclaimed program “Quality China.”
This national-level recognition highlights XINZIRAIN’s excellence in craftsmanship, innovation, and ethical manufacturing, marking a major milestone for the brand and China’s modern footwear industry.
Recognition from China’s Most Respected Quality Program
“Quality China” is one of CCTV’s most trusted and prestigious programs, dedicated to showcasing China’s top-performing manufacturers and brands.
The program evaluates companies based on their product quality, innovation capability, and brand reputation, serving as an important platform for public credibility and international recognition.
Being featured in this program signifies that XINZIRAIN has achieved a new level of trust and excellence, representing the growing strength and sophistication of Made-in-China manufacturing.
Tina Zhang: A Visionary Leader in Women’s Footwear
The exclusive interview featured Tina Zhang (张利), founder and CEO of XINZIRAIN, who shared her journey from starting a small manufacturing workshop to building one of China’s most recognized women’s footwear brands.
“Our goal has always been to redefine what Made in China means — to make it stand for quality, innovation, and integrity,”
said Tina Zhang during her interview at the CCTV Film and Television Center in Beijing.
Under her leadership, XINZIRAIN has evolved into a trusted global supplier serving European, American, and Asian markets, known for its ability to deliver custom-designed, fashion-forward, and sustainably produced footwear and handbags.
From Chengdu to the World: Craftsmanship Meets Innovation
Based in Chengdu, Sichuan Province, XINZIRAIN has positioned itself at the forefront of China’s high-end shoe manufacturing scene.
The company combines modern digital production techniques with handcrafted precision, ensuring every pair of shoes reflects the highest standards of quality.
Key strengths include:
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25+ years of professional manufacturing experience
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Advanced R&D and in-house design teams
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Eco-certified materials and sustainable supply chains
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End-to-end OEM/ODM support for global brands
This feature on CCTV’s Quality China affirms XINZIRAIN’s role as a benchmark of excellence and trustworthiness among Chinese fashion manufacturers.
International Recognition and Trusted Partnerships
The program also emphasized XINZIRAIN’s growing influence in the global fashion manufacturing market.
Brands and distributors worldwide choose XINZIRAIN for its flexible production capacity, low MOQ, and commitment to ethical practices.
“Global clients trust XINZIRAIN because we combine design creativity with production reliability,”
Tina Zhang noted.
“We treat every collaboration as a partnership built on transparency and craftsmanship.”
A Culture of Responsibility and Innovation
Beyond business success, Tina Zhang has cultivated a company culture that values employee development, sustainability, and social responsibility.
The company actively supports educational programs for underprivileged children in mountainous areas, reflecting Tina’s belief that true success must also give back to society.
“Quality is not just about products,” said Zhang.
“It’s also about the people who make them and the values we stand for.”
Looking Ahead: A Global Vision for Chinese Quality
With its feature on CCTV’s Quality China, XINZIRAIN has solidified its position as one of China’s most trusted women’s footwear manufacturers.
Moving forward, the brand plans to expand its global partnerships, continue developing sustainable materials, and promote Chinese craftsmanship on the international stage.
“This recognition inspires us to go even further,”
said Tina Zhang.
“We will keep innovating, keep improving, and keep showing the world that Chinese manufacturing means excellence.”
About XINZIRAIN
Founded in Chengdu, China, XINZIRAIN Footwear Co., Ltd. is a professional OEM/ODM manufacturer specializing in women’s shoes and handbags.
With over 25 years of experience, the company offers complete production services — from design, material development, and prototyping to large-scale manufacturing and global shipping.
XINZIRAIN’s global clients include boutique fashion brands, private-label designers, and international retailers seeking high-quality, ethically produced fashion goods.
