A City, an Industry, a Founder
Every industrial cluster has an origin story—one of ambition, struggle, and reinvention. Chengdu, celebrated as “China’s Capital of Women’s Shoes,” is built on craftsmanship, resilience, and the courage to evolve—values that also define Tina Zhang, founder and CEO of XINZIRAIN.
From the 1980s family workshops in Wuhou District to the modern lines across Shuangliu, Chengdu formed a full-stack supply chain—raw leather processing, design, production, and export. Alongside Wenzhou, Quanzhou, and Guangzhou, it rose to become a national footwear powerhouse, shipping to 120+ countries.
Yet, behind the success came hard lessons: international brand competition, OEM homogenization, and e-commerce disruption. In this turbulence, Tina Zhang stepped forward to reshape what Chinese manufacturing could mean to the world.
From Wholesale Trader to Factory Owner
In 2007, Tina studied the market from the ground up at Chengdu’s Hehuachi Wholesale Market. By 2010, she launched her own factory in the Jinhua Women’s Shoe Industrial Zone, reinvesting every yuan into production.
“We made the shoes and sold them ourselves. It was Chengdu’s golden era—energy and opportunity everywhere,” Tina recalls.
OEM work for domestic giants arrived fast—and so did the pressure.
“We were buried in others’ orders and forgot our own brand,” she says. “It felt like walking with someone’s hand around your throat.”
First Transformation: Riding the E-Commerce Revolution (2017)
Responding to new environmental policies and a shifting market, Tina moved the factory to a modern park and pivoted from offline OEM to online OEM/ODM for Taobao/Tmall sellers. Smaller MOQs, quicker cash cycles, and direct consumer data reshaped XINZIRAIN’s design-to-production loop—driving differentiation and speed.
“It wasn’t just manufacturing anymore,” she notes. “It became co-creation with customers.”
Second Transformation: Going Global—From Zero to Cross-Border
Tina didn’t speak English and knew little about cross-border business—but she sensed the moment.
“I didn’t even know what ToB or ToC meant,” she laughs. “But I knew I couldn’t miss this opportunity.”
The path was brutal—skepticism from peers, team resets, family resistance, anxiety, and sleepless nights. She kept learning, found mentors, rebuilt her team, and took XINZIRAIN global.
In her toughest moments, she held onto a line from Eat Pray Love: “Ruin is a gift. Ruin is the road to transformation.”
Breakthrough: “Small and Beautiful” as a Global Advantage
By 2021, XINZIRAIN’s international business was accelerating. Rather than chasing volume, Tina committed to “small and beautiful”—serving independent designers, influencers, and boutique labels across Europe and the Americas.
From logo and pattern development to material sourcing, sampling, and bulk production, XINZIRAIN delivers a closed-loop OEM/ODM service. The result: tens of thousands of overseas clients and industry-leading repeat purchase rates.
This refined model positions XINZIRAIN among China’s leading international footwear & handbag factories—recognized for customization, flexibility, and designer-level attention to detail.
Financial Innovation: A Smarter Cross-Border Engine
To streamline global operations, Tina adopted modern multi-currency settlement solutions, enabling smoother, faster payments for international clients. The result is a technology-enabled supply chain that supports niche launches and scaled reorders with equal agility.
Third Transformation: From Manufacturer to Storyteller
Today Tina is a CEO, mother of three, fitness enthusiast, and creator who shares her journey to inspire the next wave of women in manufacturing. Her next chapter: building XINZIRAIN’s own designer label and introducing independent global brands to China—fusing worldwide creativity with Chinese craftsmanship.
A favorite reminder from The Devil Wears Prada: “Don’t confuse the act with Chengdu shoe industrythe art.”
For Tina, manufacturing is more than output—it’s the art of creating dreams.
Why XINZIRAIN for Global Brands & Buyers
Position your collection with a partner that understands both design nuance and industrial scale.
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Custom Shoes (OEM/ODM): Private-label development from sketches to store—heels, boots, sandals, sneakers, clogs, kids’ shoes.
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Men’s Shoe Manufacturing: Dress shoes, loafers, casual and performance silhouettes—pattern precision, last development, and size grading for EU/US/UK fits.
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Sneaker Factory Capabilities: Cupsole/injection, knit uppers, recycled compounds, cushioning platforms; fast prototyping for DTC and boutique drops.
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Leather Bag Manufacturer & Factory: Totes, crossbody, clutches, travel/duffle; LWG-aligned sourcing, hardware customization, logo/emboss/deboss, edge-paint color matching.
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Small-Batch to Scale: Flexible MOQs for market testing, with clear pathways to mass production when demand spikes.
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Quality & Compliance: Material testing, fit and wear trials, needle-detector checks, carton drop tests; documentation to support brand compliance.
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Sustainability Options: Recycled textiles, water-based adhesives, low-impact finishes, and traceable leathers upon request.
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End-to-End Logistics: Vendor-managed sampling calendars, critical path tracking, export paperwork, and global shipping coordination.
Services at a Glance
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Concept & Design Support: Trend alignment, last selection, heel height mapping, hardware/hangtag/packaging specs.
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Materials & Components: LWG-aligned leathers, vegan alternatives, premium hardware, custom zippers and chains.
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Sampling & Fit: 3D patterns, size runs, wear testing; rapid revisions with digital feedback loops.
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Production: Lean lines, in-process QC, AQL final inspection.
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Branding: Deboss/emboss, foiling, metal logos, custom dust bags and boxes.
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Logistics: Labeling, HS codes, export docs, route planning, and post-delivery support.
About XINZIRAIN
XINZIRAIN is a Chengdu-based OEM/ODM footwear and handbag manufacturer specializing in custom shoes and private-label leather bags for global brands and retailers. With 15+ years of expertise, we combine design sensitivity with manufacturing rigor to help partners launch collections that are “small and beautiful”—and scalable.
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