XINZIRAIN Founder Story
A Woman's Journey.
A Brand's Purpose.
A Stage for Thousands.
"Every woman deserves shoes and bags she truly loves, and the confidence to walk on her own stage."
— Tina, Founder of XINZIRAIN
ORIGIN
From a Small Workshop to a Larger Dream
Two decades ago, Tina stepped into an ordinary shoe-and-bag workshop in Chengdu.
There was no blueprint for success—only long hours, raw materials, and the belief that craftsmanship could change someone's life.
She didn't have investors or advantages.
She had curiosity, determination, and a simple starting point:
learning every craft from the ground up—materials, lasts, pattern making, fit, comfort, stitching, quality control, export communication.
What seemed small to others became the foundation of a vision that would one day connect creators around the world.
RESILIENCE
A Founder, a Mother, and a Fighter
Just as the business began finding its rhythm, life placed its heaviest weight on Tina—she became a single mother of three.
Days belonged to the factory.
Evenings belonged to homework, dinner, and bedtime stories.
Nights belonged to global communication, studying, and planning for a future she refused to give up.
Sleep was a luxury. But giving up was never an option.
Her journey was not glamorous—it was real.
It was made of tears no one saw, and choices no one applauded.
Yet those difficult years forged the strength she carries into XINZIRAIN today.
GROWTH
When Life Gets Hard, Grow Harder
Instead of being consumed by pressure, Tina chose to grow through it.
She trained her body to stay strong.
She took every chance to learn—business, leadership, design, manufacturing.
She rewrote her life not by waiting for opportunities, but by preparing herself to meet every challenge with competence and clarity.
Her resilience inspired many around her—young designers, factory mothers, and overseas entrepreneurs who saw in her not only a founder, but a woman who understands what courage looks like in the quiet, everyday moments.
IMPACT
From One Woman's Dream to 3,000 Women's Brands
What began in a small workshop eventually grew into XINZIRAIN—a 200+ member company with full design, development, sampling, and manufacturing capabilities serving clients across Europe, the Americas, the Middle East, and Southeast Asia.
But numbers are not what Tina treasures most. What she values is this:
XINZIRAIN has helped more than 3,000 women from 30+ countries turn their fashion ideas into real products, real collections, and real businesses.
They arrived with drawings, moodboards, half-formed thoughts, or simply hope.
Some were mothers starting over. Some were young designers seeking their first chance. Some had failed before and were brave enough to try again.
These stories—of courage, second attempts, and new beginnings—are what truly shaped the company's mission.
Women's Brands
Countries
Team Members
Years Experience
PURPOSE
Why XINZIRAIN Exists
Tina's own experiences—of starting small, enduring hardship, and growing into someone stronger than her circumstances—formed the soul of the brand.
Today, XINZIRAIN is built on two guiding commitments:
VISION
To be a global leader in fashion services—enabling every fashion idea to move freely across the world.
MISSION
To turn fashion dreams into commercial reality for our clients.
Every pair of shoes and every bag that leaves our factory carries the courage of its creator and the belief that great ideas deserve a path to the world.
LEGACY
Lighting the Way for Others
As XINZIRAIN grew, Tina extended her care far beyond her own journey.
She supported girls' education in rural areas, contributed to community development, and encouraged women in the factory to continue learning and growing—because she knows what it means to stand at the starting line with few choices and many responsibilities.
She believes deeply that sometimes, a single opportunity, a single partnership, can redirect the course of someone's life.
And she hopes XINZIRAIN can be that turning point for more women.
TODAY & TOMORROW
From One Woman's Story to a Collective Future
Tina didn't build XINZIRAIN to be her stage.
She built it to be a stage for many.
For young designers. For mothers rediscovering themselves. For entrepreneurs daring to try again. For dreamers standing at the edge of possibility.
And for women everywhere who want to walk into the world with confidence, identity, and strength.
“Your story matters.
Your ideas matter.
And your dream deserves a path to the world.”
This is the heart of XINZIRAIN.
A brand built by a woman, for women who are ready to step onto their own stage—one pair of shoes, one bag, one dream at a time.
Every woman has a story worth telling. Every dream has a shape waiting to be created. Every step you take can change the world just a little more.
If you are ready to begin your own chapter—to launch your idea, your collection, your brand—we would be honored to walk the first step with you.
Begin your journey. Build your brand. Claim your stage.